About Us

At PureInitial , each bracelet tells a story: yours.

The adventure began with a simple idea: to create elegant, personalized jewelry that allows you to keep close the people or moments that truly matter. A letter, a heart, a symbol… sometimes a single detail is all it takes to make a piece of jewelry unique.

We wanted to offer bracelets that were thin, delicate and timeless , capable of adapting to all styles, while carrying a deep meaning.
Today, each piece is carefully designed, personalized by hand, and conceived to become a piece of jewelry charged with emotion : the initial of a loved one, a symbol of love, friendship, or gratitude.

At PureInitial, you don't just choose a bracelet.
You choose an intention, a memory, a message that you want to carry with you every day.

Your story deserves a jewel that reflects it.